”I work every day with the task to make products and services interesting in a world where there is lots of equals.” – Communication is a critical skill in business, and we need to take the communication seriously, it’s the only skill that is hard to copy, and besides the “brand” the most wanted skill today.
Meet Janne Björge
Since 2014, Janne and his +60 colleagues created engaging communication for leading brands like Carlsberg, Volkswagen, Audi, Nike, The Swedish Armed Forces, TEDx Göteborg etc.
Board member of The Swedish Association of Communication Agencies, Gothenburg Marketing Association and YRGO Event Marketing School.
Janne is also spending 20% of his days at the University´s in both Stockholm and Gothenburg, Berghs School of communication and IHM, teaching 1.500 students yearly about brand experience and why building strong brands from within is the right way to do it. A regular speaker at large corporate events and symposiums around the theme –Engagement, Brand Experience and the power in being a trusted relation. 15.000 people yearly listen to his presentations.
Janne is also the founder of Second Opinion Sweden together with 7 of the greatest names in the industry; Fabian Bengtsson, Net on Net, David Sandström, DDB , Mattias Palm Jenssen, McCANN etc.
I will present the reasons for you to focus on building the brand from within, why that is economic, smart, and necessary. I will present the reasons for being the company and the culture that your customers recommend, and show cases where the brand experience is remarkable, and not so remarkable.
He will present the future customer, the future of business and the new rulebook.
Leadership. Brands & Recommendations for Excellence. – The only thing we should focus on.
Best Regards & Welcome!